GapMaps may be a digital platform, but it’s made possible by a talented team who love working with clients and finding solutions. The Powered by People series will introduce you to them, one by one.
Sam Torcasio has recently joined the GapMaps team as Business Development Manager, Strategy and Territory Planning Specialist. He might be a new face, but he already has a favourite function from the platform and can’t wait to start working with clients using GapMaps ‘magic’. Plus, he was once Tina Arena’s preferred driver…
Tell us a bit about your background.
Throughout my career I have had the privilege of working with a range of diverse industries, including retail, insurance, franchising, hospitality, property and transport. This has given me the opportunity to work with businesses within Australia and abroad. My key responsibilities have been business development, key account management and consulting – in particular, I have specialised in advising clients on how to use data, science and GIS tools to identify opportunities for network development and to get the best possible result on each decision.
Having recently joined the GapMaps team, what are you most looking forward to?
I’m really looking forward to sharing the GapMaps platform with clients and helping them get the most from it, so that they can achieve the results they’re looking for.
What attracted you to the company – what stands out?
GapMaps was an easy choice and a perfect fit for me as I had spent pretty much my whole career using and selling the benefits of similar tools. The GapMaps platform is web-based and combines all these great data tools with the Google mapping platform so that you can work from any device anywhere in the world. If you have wifi, you are connected and ready.
GapMaps’ mission is to ‘make data meaningful’. In your mind, what does this mean?
Various sources of data and information on a spreadsheet can be pretty daunting and meaningless. Imagine trying to interpret numerous rows and columns… it’s not exciting. Then, imagine visually displaying the same data and information geographically on a map. This is where the GapMaps magic happens!
What’s the best piece of advice you’ve ever been given or given yourself?
Some of the best advice I’ve received is that you always need to have the right tools for the job, whether it’s renovating a house, building a shed or network planning. Arm yourself with the tools that will give the best result!
A great part of my work involves looking at where the best opportunities to grow a business exist. Some of the best advice I have given is where I get my client to re-think the location based on what the tools are highlighting. Sometimes, what your client may not want to hear is the best advice.
What’s your favourite GapMaps capability and why?
Having the ability to seamlessly visually represent where your target market is, where they spend, your competitors, activity hubs, or any other data that is relevant to your business becomes a very powerful tool in your business development kit.
Apparently you once drove Tina Arena around…
In helping out a friend in the hire car industry I had the sometimes fun task of driving some of the world’s movers and shakers of business, as well as A-list celebrities, in amazing cars.
A stand out favorite, purely because I was the preferred driver on several occasions, was Australia’s icon and very own Tina Arena. Finding out about her Paris / Melbourne residency was inspiring. She’s smart, talented, motivated and genuinely a nice person.
Also, having Jose Carerras (1 of the 3 tenors) singing in the car on the way to the airport was pretty special. Actually, it was amazing!