GapMaps’ First Annual Retail Network Report for Malaysia’s Cafe Sector

Nov 2023

At GapMaps, we strive to provide unique insights and trends to navigate the evolving competitive landscape of the cafe industry. Our comprehensive report covers 13 of Malaysia’s top brands, offering insights into store counts and brand presence across all regions.

Key Location Insights into Malaysia’s Cafe Sector

Analysis of the most recent data within GapMaps Live, shows the 13 brands tracked operate over 2,300 Cafe locations across Malaysia.

• Starbucks and Secret Recipe have the largest networks for Café’s in Malaysia, with over 360 stores. McCafe is very close behind with 340 locations. The rest of the brands tracked operate between 50 and 250 locations.
• The Greater Kuala Lumpur area emerges as a major hub, surpassing Johor and Penang by nearly 1000 additional outlets. The Malaysian capital and its surroundings offer a wide range of cafe’s for residents and tourists alike.
• Penetration into smaller tiers was lower for Café brands than seen across QSR, but Secret Recipe was still present in 86% of cities over 50,000 residents. The Cafe culture offers something for everyone from bustling urban centers to more remote areas.

If you have a GapMaps Live subscription, you can login to get the latest view of competitor and reference brand locations across Malaysia to help you make faster, smarter and more surer decisions.

 
Posted by GapMaps
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