Visitation Data
Optimise Business Decisions with Consumer Visitation InsightsGapMaps has partnered with Azira to provide businesses with high quality and privacy compliant insights on consumer visitation patterns trusted by marketing and operational leaders globally to make more strategic site selection and target market decisions.
Data trusted by some of the world’s leading brands to inform location decisions
Optimise Retail Site Selection
Visitation data is a powerful tool which helps retail brands build a better understanding of their customer’s journey to and from their stores to identify optimal locations for store expansion and minimise the risk of cannibalising existing store sales. Understand where your customers live or work to get a true representation of your trade areas and what factors influence their buying behaviours, such as nearby points of interest like beaches, schools or hospitals. You can also get the same information on consumers that visit competitor stores.
Data-Driven Marketing Intelligence
Visitation data is a game changer for marketing teams to access near real-time insights on customer movement patterns to help inform optimal marketing strategies and get a more accurate understanding on their Return on Investment (ROI). Understanding places people visit can be used to curate custom audiences which can be reached with omnichannel advertising across digital and mobile, CTV ads, social media, and more.
For instance, Out Of Home (OOH) companies can utilize Azira visitation data to understand audiences seen around outdoor billboards by time of day and day of week and their demographic profile.
These data-driven insights allow advertisers to then pick a selection of billboards that reach their target audience and also re-target devices that have seen an OOH advertisement via digital ads on their mobile phone. Footfall traffic into stores and sales conversion can then be attributed to devices that have seen an OOH billboard.
Global Coverage
Visitation Data is available across more than 40 countries and 70 million points of interest.
Privacy Safe
Azira provides high quality, consent based GPS location data captured from third party apps on mobile phones. Azira use robust screening methods to evaluate the quality of mobile location data collected from multiple sources to ensure that their data lake contains only the highest-quality mobile location data. This includes partnering with trusted location SDK providers that get proper end user consent to track their location when they download an application, can detect device movement/visits and use GPS to determine location coordinates.
GapMaps Data Shopfront
You can browse the complete range of GapMaps data products and pricing in our GapMaps Data Products Shopfront. Filter by country or category to quickly find the data you need.
